Medication Safety Checker

Aiming to shed light on the hidden side of the pharmaceutical industry in the US, I led the design of a tool to help people better understand their medication instructions and potential risks. The core challenge was simplifying complex medical information while addressing a wide range of literacy and cognitive abilities.

I collaborated with a product consultant to lead the discovery, research, UX, UI, and marketing experiments. We didn’t reach the development stage, but I had the opportunity to shape product’s foundation and strategy.

The opportunity

Our legal-tech startup wanted to explore a new lead acquisition strategy. Instead of pushing ads for specific lawsuits (e.g., "Join the Advil lawsuit"), leadership proposed creating a consumer-facing product where users could input medications and learn about potential harm or open mass torts.

My role

Discovery & Validation Strategy

Initial Hypothesis

Could we build a trustworthy tool for users to input meds and get personalized legal + safety insights — and would they use it?

User Acquisition Test

Facebook & Instagram ads with provocative headlines like “Is your medication really safe?”

Ads led to a Webflow landing page explaining the idea and inviting users to join an early access list via Typeform.
The page included:
- Context on medication-related risks
- FAQs to build trust
- Early preview of the concept

Feedback Loop: Typeform

Collected responses to shape the MVP

Only 5% of users preferred barcode scanning (despite leadership's initial ask for this as a core feature)
Most preferred typing the medication name or syncing with a health provider
Validated the need for contextual education in the flow — users had questions we hadn't anticipated

Qualitative Research

We interviewed 10 internal testers using early click-through mockups to test the onboarding and medication input flow.

Key Findings

Users didn’t find the health provider sync option intuitive
They preferred simplicity — just let me type the name and go
They were missing context, especially on what would happen next

Iterations after validation learnings

UGC Video Ad Prototype

Our previous static ads didn’t clearly communicate the product we were developing. To improve user acquisition and pre-educate our audience, we implemented a new strategy.

I produced a UGC-style video showing the problem (unknown risks in medications), the solution (safety checker), and realistic UI previews.
The idea was to seed user expectations earlier and build trust before the landing page.

Guided by previous user testing, we refined the prototype to improve clarity, trust, and usability. Key updates included simplifying the flow, strengthening messaging, and enhancing visual hierarchy. These improvements prepared a more focused, user-centered MVP ready for launch.

Prototype optimization and MVP preparation

- User sees a preview of the medications we monitor
- Can start by typing meds (single or multiple)form.
- System shows a preview of insights (before login)
- Encourages account creation to unlock full report
- Personalized medication summary
- Ongoing lawsuits they may be eligible for
- Medical + legal FAQs
- Ability to submit their symptoms and qualify for a case evaluation
- Description, common side effects, lawsuit status
- Community-reported side effects
- Similar medications + safety comparisons

Step 2 (in case of more than a med selected).png

Final considerations

As part of a startup environment, pausing a project is often not a sign of failure—but a strategic decision based on timing, focus, and resources. This MVP was built under those exact conditions: fast, iterative, insight-driven. I had the opportunity to lead the process holistically—from research and user flows to brand, ads creatitves, design, and strategy—building not just a product, but a foundation. Having that level of autonomy and ownership allowed me to shape the experience with clarity and purpose. Even on pause, the learnings and framework are solid—ready to evolve when the time is right.